schema rich snippets

Schema Rich Snippets: How to Optimize for Rich Snippets?


Do you think you know enough about the Snippets feature by Google? Let’s find out. Along with featured snippets, Google offers a special type of snippets called “Rich Snippets” or “Schema Rich Snippets.” These are not available for just about any website but are restricted to specific kinds. 

In general, for a website, Google shows the Title in Blue, URL in Black, and Description in Black. That is how any snippet looks like. This article will show you precisely what schema rich snippets are and how to optimize for rich snippets.

schema rich snippets

Schema Rich Snippets: What are they and How to Optimize for Rich Snippets?

What are Rich Snippets?

Schema Rich Snippets are more appealing snippets that contain additional valuable information along with the title, URL, and description. This additional information comes from the data structured on the page. But the question that arises is, why use rich snippets?

Why Use Rich Snippets?

why use rich snippets

The reason is simple, rich snippets or results stand out from any other snippets. They look nicer by showing various attributes like prices, reviews, ratings, etc. That is, it can give you an edge in competitions with your rivals. Rich snippets allow you to gather more clicks by presenting the users with information that matters. The following are the best ways on how to optimize for rich snippets. 

How to Optimize for Rich Snippets

Check the Right Snippet for You

Standard search result snippets already offer you a good content overview. But there is more to the description, URLs, and titles. There are specific kinds of categories that can get you rich snippets:

  • Product Type Markup
  • “How to” Markup
  • Software Markup
  • Review markup
  • FAQ Markup
optimize for rich snippets

Adopting FAQ kind of snippets is a popular SEO tactic of modern times to get more SERP for real estate. There are many more kinds of categories that apply to a specific type of website:

  • Education
  • News, Media, and Entertainment
  • Events
  • Job-related Content
  • Datasets
  • Books

Implement Structure Data 

optimize for rich snippets

To get the rich snippets, you need to develop a markup code for your business. For this, you require to add minimum information for Google to serve rich snippets to your content. Businesses and Organizations include their Name, URL, and Logo, and fill other required fields. Always remember to add just schema to the content visible to your users. You can even use Structured Data Markup Helper by Google to generate the required code.

Test Your Structured Data Markup

schema rich snippets

If you haven’t written your structured data markup correctly, knowing how to get rich snippets is useless. But that doesn’t mean Google will start picking your snippet directly. Additionally, Google provides a free tool to verify your code. After adding the markup to your webpage, test it using the Structured Data Testing Tool by Google. 

Monitor SERP Performance for Snippets

schema rich snippets

You get everything you need in Google Search Console. It allows you to monitor the status of structured data of your domain. You can check if your hard work has paid off by detecting the specific pages, errors, and items. Clicking on rich snippet enhancement gets you the report showing valid, invalid, and warning type URLs. 

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Learn How you can Improve your SEO Using FAQ page Schema by Neil Patel on his website. 

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