Video content has completely taken the social media world by storm, becoming one of the most effective ways to engage audiences. In fact, according to Tubular Labs, 73% of consumers are more likely to make a purchase after watching a video. Whether it’s a product demo on Instagram, a fun Facebook challenge, or an educational video on YouTube, video is the format that resonates the most with today’s social media users. Partnering with a good video production agency can make a huge difference for brands looking to create compelling, high-quality videos that stand out.
For businesses, this shift toward video presents a tremendous opportunity. Each day, over 1 billion hours of video are watched on YouTube alone, while platforms like Facebook and Instagram see billions of video views daily. As social media algorithms prioritize video content, brands that fail to tap into this medium miss out on significant opportunities for increased visibility and engagement.
In this blog, we’ll talk about the benefits of video production for social media and how a video production agency can assist in creating remarkable videos. We will also discuss the best practices for each social media platform to drive engagement. Keep reading!
Best Practices for Social Media Platforms – Tips from UNV Digital – The Best Video Production Agency in Mumbai
When it comes to video marketing for social media, businesses need to adapt their strategies to each platform’s unique strengths and audience preferences. Each social media platform offers distinct tools and features that can enhance the impact of video content. Here’s how you can make the most of video marketing across some top social media platforms.
Instagram is all about quick, eye-catching visuals that keep users scrolling for more. Stories and Reels are the best ways to connect with your audience here, offering creative, engaging content that feels fresh and approachable.
For instance, brands like Sephora use Instagram Stories for makeup tutorials, keeping them under 15 seconds to hold viewers’ attention. Reels, however, work best when kept under 60 seconds, as shorter videos tend to perform better with Instagram’s algorithm. Add trending music, relevant hashtags, and fun stickers like polls or quizzes to boost visibility.
Studies by WinSavvy show that posts with hashtags can increase engagement by 12.6%, and interactive stickers can boost Story views by as much as 83%. If you are looking for a Video Production Agency, consider UNV Digital. Our creative team has the expertise to make these elements more appealing.
YouTube
YouTube shines as the platform for longer, more detailed videos that tell a story and provide real value. Tutorials, product reviews, or brand storytelling all work exceptionally well here. A five-minute video on ‘Winter Fashion Essentials’ by a clothing brand, for example, not only educates viewers but also positions the brand as a go-to expert.
SEO optimization is a must to make your videos discoverable. Craft titles with targeted keywords like ‘Top Winter Outfits 2025’ and write detailed descriptions with relevant phrases. In addition, don’t forget to use specific tags to help YouTube’s algorithm match your content to viewers’ searches.
Furthermore, you must include clear calls-to-action (CTAs), like ‘Subscribe for weekly style tips’ or ‘Click the link in the description to shop the looks.’
Consistent branding, whether it’s a logo or a signature color palette, helps reinforce your identity. According to Wordstream, over 90% of people learn about new brands or products through YouTube videos. That’s not it. Almost 70% of viewers have bought a product after watching it on YouTube. This makes YouTube an amazing platform and a direct pathway to conversions for your media production company to drive sales for your brand.
On LinkedIn, it’s all about being professional while still telling a compelling story. This platform is ideal for sharing thought leadership, industry insights, or success stories that spark meaningful conversations. Videos should be concise; therefore, you should aim for under two minutes to deliver value. For example, a CEO discussing new trends in AI could engage other professionals and establish the company as an industry leader.
Native video uploads are key on LinkedIn because they generate more engagement than external links. In fact, adding captions makes your videos accessible to users who scroll silently. Keep your tone formal yet approachable, ensuring your content feels authentic and relatable.
LinkedIn reports that video content gets five times more engagement than other types of posts, proving how impactful a well-crafted, informative video can be. Therefore, UNV Digital, one of the best advertising production houses in Mumbai, suggests tapping into this platform to drive sales and engagement.
Facebook is a very powerful platform for connecting with people from all walks of life. This makes it essential for your video production agency to create videos that resonate with its wide-ranging audience. To capture attention and keep viewers hooked, keeping your videos less than a minute longer is ideal. This length allows you to convey the message effectively without losing the audience’s interest. The videos in this range consistently perform better, as they are long enough to provide value but short enough to hold attention.
Additionally, the way your video looks before it even starts can make all the difference. Eye-catching thumbnails and clear, engaging captions are crucial for standing out in a busy newsfeed. For example, if you are promoting a new product, a thumbnail showing the product in use, paired with a caption like ‘See why everyone’s loving this!’ can spark curiosity and encourage clicks. These small details set the tone for what viewers can expect, drawing them in before the first second even plays.
Another standout feature on Facebook is Facebook Live, which allows you to interact with your audience in real time. From hosting a Q&A and sharing behind-the-scenes moments to launching a product, live videos create a sense of immediacy and connection. A great example is how some brands use live videos to reveal exciting updates, drawing thousands of viewers who want to be the first to know.
In a nutshell, by creating short, impactful videos using visuals that grab attention, you can take advantage of the interactive power of social media features. This way, brands can connect with their audience in personal and meaningful ways.
Key Benefits of Video Production for Social Media
Captivating and Engaging Content
In this fast social media world, grabbing attention quickly is essential. With their movement and vibrant visuals, videos naturally stand out in a crowded feed. Just think you are scrolling through Instagram or Facebook. Your eye is much more likely to stop on a video than on a static image or text. Videos can instantly hook viewers, especially when they are visually appealing and attention-grabbing right from the start.
But getting their attention is just the first step. To keep viewers engaged, videos need a good story. From telling the story of how a product works to simply entertaining, the right narrative keeps people watching. A great example of this is a quick, fun TikTok video that starts with a question or a surprise twist. This not only holds the viewer’s attention but also encourages them to watch till the end.
In fact, according to Wyzowl, 82% of people say they have been convinced to buy something after watching a brand’s video. It’s clear that video doesn’t just capture attention; it also builds a deeper connection with the audience.
Higher Reach and Visibility
Another huge advantage of video content on social media is its ability to increase reach and visibility. Platforms like Facebook, Instagram, and YouTube prioritize video content in their algorithms, which means they are more likely to come up in your followers’ feeds than images or text posts.
According to Socialbakers, videos on Facebook receive 135% more organic reach than photos. So, when you post videos, your brand gets more exposure simply because social media platforms favor them.
But it doesn’t stop there. Videos are also highly shareable. When people really enjoy a video, they are more likely to share it with their friends, which helps it spread far beyond your immediate followers. This organic sharing can lead to your content being seen by a much larger audience.
The impact of this shareability is huge. Wordstream states that videos on social media generate 1200% more shares than combined text and images. With a good video production agency on board, your reach can grow exponentially. They can create video content that allows you to connect with customers who may not have heard of your brand.
Building Brand Awareness and Trust
Standing out can be tough in today’s competitive digital world. However, creating high-quality, creative videos can grab the audience’s attention and leave a lasting impression. Think about iconic brands like Nike or Apple; their videos tell stories that stay with us long after seeing them. These brands use video to connect emotionally with their audience, which helps build lasting brand awareness. When your videos speak to your audience’s values and needs, you don’t just sell a product; you also create a connection.
Moreover, authenticity plays a key role in social media video production. Audiences can spot inauthenticity or copied content from a mile away. That’s why showing the real side of your brand is so important.
Take Dove’s ‘Real Beauty’ campaign, for example. Dove built trust and a deeper connection with its audience by featuring everyday people instead of models. Your brand’s personality and values should shine through in your videos, and a reliable media production company like UNV Digital can help you achieve that. Videos create a sense of honesty that resonates with people and helps build lasting trust.
Strengthening Community Engagement
Building a strong, engaged community is essential for long-term success. One of the best ways to do this is through live videos or Q&A sessions. Live videos create real-time interaction, allowing your followers to ask questions and quickly get answers. This kind of engagement helps your brand feel more approachable and builds trust with your followers.
For example, brands like Glossier and Starbucks host live sessions on Instagram to talk about their products or share behind-the-scenes moments, making their communities feel involved.
But it’s not just about live videos. Consistently posting high-quality content helps keep your audience coming back for more. When you share videos that are valuable, whether entertaining, educational, or inspiring, your audience starts to expect more from you. Over time, this builds a loyal following.
Brands like Red Bull have mastered this by posting content that aligns with their audience’s interests and values. By keeping your video content fresh and relevant, UNV Digital, the best video production agency can help you grow a community that follows your brand and truly connects with it.
By focusing on building brand awareness, driving sales, and engaging with your community, video marketing becomes a powerful tool to grow your brand. The key is to stay authentic, deliver real value, and directly connect with your audience in meaningful ways. The more you invest in these efforts, the stronger your brand will become.
How Can UNV Digital Help?
Finding a reliable video production agency that truly understands your brand’s vision can be challenging. This is where UNV Digital, one of the best Advertising Production Houses in Mumbai, stands apart. With extensive experience collaborating with global brands from countries like the U.S., U.K., Canada, Australia, Singapore, India, and beyond, we bring a wealth of expertise in creating videos that deliver exceptional results.
At UNV Digital, we manage the entire video production process from conceptualization to the final edit, ensuring every frame reflects your vision. By working with us, you are not just hiring a Media Production Company; you are gaining a committed ally invested in your success.
For more information or queries, please feel free to contact us. We look forward to assisting you!
Digitally Yours!