The Ultimate Checklist for Hiring a Brand Video Production Company

In today’s fast-moving digital landscape, videos have become the backbone of effective marketing. Businesses everywhere are using video to connect with their audience, strengthen their presence, and drive real results. But creating a top-notch video is not as simple as whipping out your smartphone and pressing record. It takes skill, creativity, and the right team to bring it all together. That’s where a Brand Video Production Company like UNV Digital steps in. 

If you are in charge of making decisions for your company, picking the right production partner can either supercharge your video marketing strategy or send it spiraling in the wrong direction. The wrong choice will give you a video that fails to capture attention or, worse, misrepresents your brand. However, with the right brand video production agency, you will get a high-quality, impactful video that resonates with viewers and delivers tangible results for your business. 

In this blog, we’ll share a checklist that will break down everything you need to know before hiring a brand video production company. We will also highlight what makes UNV Digital a standout choice when it comes to professional brand video production. Keep reading!

Table of Contents

• Key Takeaways
• Define Your Video Goals and Vision
• Look for Industry Experience and Expertise
• Review their Portfolio and Previous Work
• Check Reviews, Testimonials, and References
• Assess their Creative Process
• Ensure they have the Right Equipment and Technology
• Check their Ability to Handle Different Video Styles
• Communication and Collaboration
• Budget Transparency and Flexibility
• Ask About Timelines
• Value for Post-Production Services
• Results and ROI
• Why Choose UNV Digital – Your Ideal Brand Video Production Company
• Frequently Asked Questions (FAQs)

Key Takeaways

• Define your goals and vision. Clearly outline what you want to achieve with your video.
• Check experience and versatility. Choose a team skilled in creating diverse video styles.
• Review portfolios and client feedback. Assess their work, reviews, and creative process for reliability.
• Look for companies using the latest equipment and editing tools.
• Choose a reliable Brand Video Production Company. Work with a team like UNV Digital to create amazing videos that match your brand goals.

Checklist for Hiring a Brand Video Production Company

1] Define Your Video Goals and Vision

Before you start finding the right video production agency, take a step back. What do you want your video to achieve? Getting clear on your goals and vision will make it easier for the production company to craft a strategy that hits the mark. 

Ask Yourself these Key Questions:

• What’s the goal of this video? Is it to drive awareness, generate leads, boost engagement, or something else?
• Who is your audience? 
• Where will you share it? Will it go live on your website, light up social media, or power an email campaign?
• What’s the core message? Nail down the one thing you want viewers to remember. 

Remember Nike’s Dream Crazy Campaign with Colin Kaepernick? That video wasn’t just powerful; it had a crystal-clear purpose – to inspire, resonate, and reinforce Nike’s bold  “Just Do It” message. It resulted in viral success and a video that aligned perfectly with their brand values. 

2] Look for Industry Experience and Expertise

Not all video production agencies are the same. To tell your brand story effectively, you need a team like UNV Digital that gets it. A company with solid experience in video production for brands knows how to connect with your audience, maintain your brand voice, and deliver results.

Here’s How to Evaluate their Expertise:

• Check their portfolio. Do their videos showcase diversity, creativity, and consistent quality?
• Look for relevant experience. Have they worked with brands similar to yours or tackled challenges like yours?
• Evaluate their versatility. Can they handle diverse types of videos, such as corporate promos, product highlights, or brand campaigns?

Let’s take Apple, for instance. Their video ads are sleek, simple, and unforgettable. Behind those videos is a production team that understands Apple’s aesthetic, brand language, and customer expectations – bringing it all together seamlessly.

3] Review Their Portfolio and Previous Work

A video production company’s portfolio is your first impression of their creativity, skills, and professionalism. So, here are the things you should really look for:

• Production Quality – Are the visuals sharp, the audio clear, and the overall output polished? High production quality is a must, regardless of the budget.
• Storytelling – Does their work go beyond just looking good? Great videos tell stories that connect emotionally and keep viewers engaged. 
• Creativity – Are they bringing unique and fresh ideas to the table, or does their work feel generic?

Pro Tip – Don’t get distracted by big-budget projects alone. A great video production company should deliver quality – whether the project is a high-end campaign or a modest production across various industries. 

For instance, Coca-Cola’s Share a Coke campaign is a perfect example. The videos ranged from large-scale productions to simple, heartfelt ones, proving that effective storytelling can shine at any scale. 

4] Check Reviews, Testimonials, and References

Let’s be honest – what past clients say about a brand video production agency can tell you more than any sales pitch. It’s all about reliability and results.

Here are a Few Questions to Guide You:

• Did they stick to deadlines and deliver on time?
• How receptive were they to feedback during the process?
• Did the final video meet (or exceed) expectations?

Big brands like Amazon and Samsung often highlight their positive experiences with production partners. These testimonials emphasize smooth collaboration, clear communication, and mutual transparency, which are essential for a project’s success.

5] Assess Their Creative Process

Behind every stellar brand video is a solid creative process. Knowing how a production company works will help you set clear expectations from day one.

Here’s what a streamlined process typically includes:

• Pre-Production – Brainstorming, scripting, planning, and storyboarding.
• Production – The actual shoot where the concept comes to life.
• Post-Production – Editing, sound design, and adding those finishing touches.
• Feedback and Revisions – A collaborative phase where client input fine-tunes the final product.

What to Ask:

• How does your team approach the creative process?
• At which stages will our team be involved?

Take UNV Digital, for example. Our brand video shoot process stands out because it’s not just efficient; it’s collaborative. We bring clients into brainstorming sessions, ensuring every idea and decision aligns perfectly with the brand’s vision.

6] Ensure they Have the Right Equipment and Technology

Creating high-quality brand videos isn’t just about creative ideas; it’s also about the tools that bring those ideas to life. A professional video production company must have top-notch equipment to deliver visuals and audio that wow your audience.

Here’s What You Should Look For:

• High-end cameras and lenses for crystal-clear visuals
• Lighting equipment to ensure every shot looks polished
• Sound gear for sharp, noise-free audio
• Drones or stabilizers for those dynamic, cinematic shots

On top of this, check whether they use advanced editing tools like Adobe Premiere Pro, Final Cut Pro, or After Effects. These platforms are industry standards and ensure your final video looks and feels professional.

Think about Red Bull’s extreme sports videos. They use cutting-edge tools like drones and action cameras to capture jaw-dropping, adrenaline-filled visuals that scream the next level. That’s the power of the right equipment.

7] Check Their Ability to Handle Different Video Styles

Here’s the thing – not all videos are created equal. A promo video for Instagram is completely different from a detailed product demo or an animated explainer video. So, you need a brand video production team that can adapt and excel across various video styles.

These might include:

• Animated Explainer Videos
• Live-Action Commercials
• Event Highlight Reels
• Product Demonstrations
• Social Media Snippets, etc.

But why is this versatility important? This is because you don’t want to be limited by a company’s skillset. A great example is Slack’s explainer video. It seamlessly combines animation with engaging storytelling to explain its platform in under two minutes. It’s simple, creative, and impactful.

The best agencies, like UNV Digital, can switch gears effortlessly, whether it’s animation, live shoots, or post-production magic. That’s how we turn your vision into an engaging brand story.

8] Communication and Collaboration

Smooth communication is crucial for a successful brand video shoot project. Without it, timelines and budgets can quickly go off track.

Key Questions to Ask:

• How often will you provide project updates?
• Who will be my main point of contact?
• What’s your process for handling revisions and feedback?

At UNV Digital, effective communication is at the core of everything we do. Our team prioritizes continuous updates, open conversations, and a flexible approach throughout the brand video production journey.

9] Budget Transparency and Flexibility

Before committing, make sure you have full clarity on the costs involved. A reputable brand video production agency will break down all expenses clearly, covering the following:

• Pre-production (scripting, planning)
• Production (shooting, equipment)
• Post-production (editing, sound design)
• Revisions

Pro Tip – Don’t choose the agency solely on price. Focus on getting value for your investment. Going with the cheapest option could mean sacrificing quality, which might harm your brand’s image. Premium brands like to invest in high-quality video production because they understand the long-term ROI of compelling storytelling.

Ask About Timelines – In the corporate world, time is money, and delays can cause significant setbacks. So, it’s essential to ensure that the brand video production company can meet deadlines without compromising on quality.

Bonus Tip – Always build in extra time for revisions. A reliable Brand Video Production Agency, like UNV Digital, takes in client feedback and provides realistic timelines for final delivery.

Key Questions to Ask:

• How long will pre-production take?
• How many days are required for the shoot?
• What’s the timeline for post-production and final delivery?

10] Value for Post-Production Services

Post-production is where your video truly comes together. It’s when all the editing, sound, transitions, and color grading come into play to make your video pop. So, when you are choosing a video production company, make sure they offer the following:

• Comprehensive post-production services
• Multiple rounds of revisions to fine-tune your video
• Formats tailored for various platforms like social media, YouTube, TV, etc.

Take GoPro, for example. Its brand videos are all about post-production. The intense action sequences and high-energy edits transform basic footage into captivating content. 

11] Results and ROI

At the end of the day, a brand video is an investment, and you want to see it pay off. Ask the brand video production company how they track success:

• Do they provide key metrics such as views, engagement, and conversions?
• Have they helped other clients achieve similar objectives?

Getting clear answers on these will help you understand the tangible value they bring to the table.

Hiring a brand video production company is crucial for any business aiming to elevate its brand with video marketing. From setting clear objectives to assessing portfolios, timelines, and expertise, this checklist ensures you make the right choice.

Collaborating with a trusted agency like UNV Digital ensures a smooth process, outstanding creativity, and tangible results. With extensive experience, top-tier tools, and a dedicated team, our agency stands out as the perfect partner for video production for brands.

Why Choose UNV Digital – Your Ideal Brand Video Production Company

When it comes to selecting the best Brand Video Production Agency, UNV Digital truly sets the bar high. Here’s why:

• Expertise and Experience

With a proven track record of working with companies across diverse industries, UNV Digital has consistently delivered videos that generate tangible results. Our team knows exactly how to craft brand videos that align with your vision and engage your audience.

• Creative and Collaborative Team

UNV Digital brings together a team of skilled directors, writers, editors, and creatives. From the initial brainstorming session to the final shoot, our collaborative approach ensures that every aspect of the video production for brands is executed seamlessly, resulting in visuals that truly stand out.

• State-of-the-Art Equipment and Technology

Whether it’s drones for stunning aerial shots, 4K cameras for crystal-clear visuals, or cutting-edge post-production software, UNV Digital leverages the latest technology to deliver exceptional quality.

• Unwavering Commitment to Your Success

Client satisfaction is at the core of UNV Digital’s mission. We don’t just produce videos – we create experiences that resonate with your audience and help you achieve a strong ROI.

Ready to bring your brand story to life? Contact us today, and let us create a video masterpiece that resonates and delivers results. We look forward to assisting you!

Frequently Asked Questions (FAQs)

Why should I hire a professional brand video production company? 

Partnering with a professional agency like UNV Digital guarantees a high-quality, engaging video that aligns perfectly with your brand’s goals. 

How much does a brand video production cost? 

The cost depends on factors such as video style, length, and production needs. UNV Digital offers clear, customized pricing to match your requirements.

How long does it take to produce a brand video?

Depending on the project’s complexity, it typically takes 2 to 4 weeks. At UNV Digital, we ensure timely delivery while maintaining top-notch quality.

What types of videos can you produce? 

We specialize in animated videos, live-action ads, product demonstrations, social media clips, event coverage, and more – tailored to meet your objectives.

What makes UNV Digital stand out from other agencies? 

Our extensive experience, talented team, advanced technology, and dedication set us apart as a leading Brand Video Production Company.