Promoting your business online or advertising it on the web can be done in many ways. Email Marketing is a constructive and popular way of promoting your business to people. With the help of a robust email marketing plan, you can create an excellent Email Marketing Funnel for your business.
With the marketing funnel’s help, you can send out promotional and informative emails about your brand to customers. These promotional emails can help in creating better brand awareness and promotional offers for your business.
What is an Email Marketing Funnel?
An Email Funnel is an automated chain of email marketing messages. It guides a potential lead towards the desired action – in a non-invasive way.
Generally, there are multiple questions asked about the need and benefits of a marketing funnel. An email funnel comes along with several benefits. Some of the most critical ones are as follows:
With an efficient email funnel in place, you wouldn’t have to worry about generating new business or continuous traffic. Having an active email funnel will help your business in doing this every single day precisely. Side by side, if you even have a Digital Marketing funnel in place, it can work wonders for your brand.
Converts Lead into Buyers
An email funnel converts your potential leads into buyers, in a non-invasive way. This benefits you and is a process that keeps on happening, even when you aren’t active. Your business prospects can be converted into buyers with the help of a valid email marketing funnel.
Creates Loyal Customers
An effective marketing funnel is very powerful. Other than generating customers, these email funnels can convert your customers into brand-loyal customers. This tactic will extensively increase your brand loyalty.
How to Create an Email Marketing Funnel
Now, as you know the benefits of Email Marketing, let us see how you can create an effective Email Marketing funnel from scratch for your business:
Choose a Platform
Choosing an efficient email marketing platform, to begin with, is crucial. This platform should be quick and easy to use. Using this platform will enable you to send email blasts and build subscribers. Some of the most widely used email marketing platforms today are Drip, MailChimp, HubSpot, etc.
Lead Generation Form
Once you select your email marketing platform, a lead generation form must be set up. A lead generation form allows your audience to enter their contact details. This information set can come in handy when you wish to reach out to your customers in the future.
Creating a Sequence
The next step after setting up your contact form is creating a sequence for that form. A sequence is an automatically sent series of emails based on subscription dates. These automated emails are one of the most vital elements of the email marketing funnel.
Connecting the Form with the Sequence
After creating a form and the sequence, the next step is to connect both of these. Your new subscribers who sign up using your forms will automatically start receiving emails as per your sequence. This technique makes the process very easy and is beneficial for you as well as your customers.
Embedding the Form into the Website
The final step to creating an efficient email funnel is to embed the form into your website. This tactic will enable you to generate quality leads effortlessly.
If you follow all these steps and implement everything correctly, you are good to go. You will have a very clean and efficient marketing funnel ready for your business. After this, you can start shooting emails to your prospective leads and generate business.
How can UNV Digital help?
Our team consists of expert Email Marketing Strategists, Audio and Video Production professionals, 2D & 3D Animation Artists, etc. With multiple years of expertise in the industry, we know exactly the type of content which the customers would like to see coming from a brand. Our expert Content Writers have been writing and creating content for various industries for close to a decade.
We can also help you build a Digital Marketing Funnel to strengthen your marketing strategy. With our expertise, we have successfully provided our high-end services to some of the biggest companies in the UK, the US, Canada, Australia, Singapore, and India.
Get in touch with our experts today to gain insights into our techniques to take your business to newer heights. Click here to contact us! To know some amazing Marketing strategies, follow the blogs written by ConvertKit – one of the super experts of the industry!
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