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We excel at turning public campaigns into results driven actions – smart execution, improved visibility, awareness generation, higher engagement and participation, trust building, return on investment.
We have handled campaigns of every size – hyperlocal, local, and national. With our expertly executed strategies, we help you extend reach beyond geographical limitations and deliver messages that land with clarity and connect emotionally.
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Government marketing entails rigid adherence to public communication standards, such as IEC guidelines, multi-language communication and layers of content approval. In contrast to commercial campaigns aimed at ROI and branding, public sector assignments require quantifiable citizen impact and audit-friendly documentation.
Performance is measured on the basis of GRPs, online participation, geographical coverage, behavior effects and enrolment figures. Along with that, government campaigns also need to have on-ground verification, field feedback and live dashboards customized in terms of department KPIs.
The majority of government campaigns are possible within 3 to 7 working days after approval. For priority mandates such as health alerts or elections, specialist agencies like UNV Digital have the capability of rolling out faster - owing to pre-existing creative networks and vendor connections.
Execution is monitored closely through live dashboards, transparent timelines and progress reports. Budget breakdowns, creative approvals and activity logs are recorded by Team UNV Digital at each step - giving departments end-to-end visibility at all times.
To ensure accessibility, UNV Digital adapts campaigns using regional languages, simple visuals, subtitles and voiceovers. Content formats also consider various literacy levels and reach strategies to include differently-abled individuals across urban and rural areas.
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In a world characterized by high-speed communication and increased public watchdog, government project stakeholders have to strategically improve the way they interact with citizens.
Good policies are not enough; success depends on transparent, strong communication, effective documentation, and providing for public comprehension of programs.
We work with government ministries, public sector enterprises, and autonomous institutions to increase public participation, build awareness, and fuel involvement through focused, effective online campaigns.
UNV Digital offers full-scale digital marketing solutions specifically designed for Government Projects.
Digital media presents government agencies with a unique chance of directly engaging with the people through compelling social media updates, educational videos, accessible websites, and live feeds.
From Search Engine Optimization Service for Government Projects to Video Production & Photography Service for Government Projects, our campaigns provide precise messaging and quantifiable results.
But consistency, scalability, and language diversity present special challenges.
UNV Digital has a proven track record in overcoming these challenges accurately and with sensitivity to culture.
In a country as complex as India, with its diverse languages, cultures, and online behaviors, a one-size-fits-all approach doesn’t cut it.
Our team assists in various sectors – healthcare, infrastructure, education, rural development, and urban renewal, providing digital solutions that connect with India’s complex populace.
Transparency and credibility are the top priorities for government projects.
Our writing is developed with hyperlocal contextuality, engaging visual narratives, and geographic availability for maximum effect.
Launching a national campaign or a localized plan, UNV Digital makes sure that your message reaches the people you want it to reach, gains their trust, and motivates them to take action.
Each of our solutions, from Training & e-Learning Videos Service for Government Projects to News PR Service for Government Projects, is compliant with stringent adherence, accountability, and conformity to government branding regulations.
Our Video Production & Photography Service for Government Projects makes the impact of public initiatives real, capturing the spirit of changes such as rural electrification or city smart developments.
Transparency is paramount for government projects, and visual storytelling is an invaluable weapon to gain public trust.
Fine-grade visuals present not only milestones but also the human stories behind them, making projects inspirational and relatable.
Our Video Production & Photography Service for Government Projects makes the impact of public initiatives real, capturing the spirit of changes such as rural electrification or city smart developments.
Transparency is paramount for government projects, and visual storytelling is an invaluable weapon to gain public trust.
Fine-grade visuals present not only milestones but also the human stories behind them, making projects inspirational and relatable.
Health camps and sanitation drives.
Housing schemes in urban areas.
Skill development programmes.
Testimonials of the beneficiaries in actual terms.
Short films detailing the journey of public schemes.
Before-and-after visuals capturing infrastructure overhauls.
Highlight packages of inaugurations or public rallies.
By using the Video Production & Photography Service, government agencies can educate, motivate, and promote transparency.
These pieces of content, distributed through Social Media or Website enhance citizen trust and extend reach.
Our UGC Videos Service for Government Projects gives citizens the power to provide real-life stories, reflecting the actual change brought about by government schemes.
User-generated content (UGC) has transformed citizen-government interaction from a one-way communication to participation.
A video of a beneficiary sharing how a new LPG connection changed their day-to-day life has an irreplaceable sense of authenticity and emotional connect.
Content Emphasis – Focusing on people’s experiences, for instance, how an improved road enhanced village connectivity or how a scheme helped a household.
Campaign Planning – Persuading citizens, students, volunteers, and fieldworkers to shoot short videos on their mobile phones.
Expert Curation – Editing and curating submissions to produce refined compilations for government social media, websites, or events.
Youth Testimonials – On employment gains from skill training programs.
District-level Contests – Where farmers showcase the benefits of drip irrigation.
Self-help Group Members – Documenting income growth through government credit schemes.
Such a method works best for health, education, agriculture, and digital campaigns.
Highlighting citizen narratives on official platforms increases inclusivity and makes community engagement stronger.
UGC Videos Service for Government Projects provided by UNV Digital helps establish trust by strengthening voices at the grassroots level, commonly going viral without paying for promotions.
Designed to work best on platforms such Facebook, Instagram, YouTube, etc., these videos are optimized to use regional languages for broad relatability.
Our Training & e-Learning Videos Service for Government Projects helps convert complex training material into participative, scalable, and reusable videos.
Successful training is crucial for government projects with huge, multicultural teams of officers, contract employees, volunteers, and support personnel.
Clear Scriptwriting – Reconditioning instructions for various audiences.
Subtitles and Modular Design – Ensuring accessibility and ease of use.
Motion Graphics and Animations – Enhancing clarity and engagement.
Multilingual Voice Overs – Accommodating several Indian languages.
Panchayat members managing scheme funds.
Health workers on COVID protocols.
Field officers conducting digital land surveys.
Teachers adopting new EdTech platforms.
The Training & e-Learning Videos Service for Government Projects is ideal for rapid training during initiatives like sanitation drives, digital payment campaigns, or app-based service rollouts.
They save time and expense by minimizing dependence on travel, hard-copy manuals, or redundant sessions and slash errors.
These videos are LMS platform, YouTube, WhatsApp, or internal portal compatible for live and self-paced learning.
UNV Digital works with project leaders to coordinate content with training targets and provide scalable, high-impact visualizations.
Sophisticated government programs tend to come with complicated processes that intimidate citizens who are not exposed to digital software or bureaucratic lingo.
Our Explainer Videos Service for Government Projects breaks down such processes into short, easy-to-understand, and visually impressive formats, leading citizens through the steps easily.
Regional Voiceovers – Providing linguistic accessibility.
Visual Metaphors and Motion Graphics – Making concepts intuitive.
Accessible Language – Simplifying jargon for everyone.
Real-world Examples and Walkthroughs on Screens – Walking the users through applications or websites.
Public health initiatives, including vaccine registration or Ayushman Bharat entitlements.
Digital India projects such as DigiLocker or UPI.
Education access, including scholarship portals.
Awareness of infrastructure, such as smart city planning.
A Marathi farmer subsidy scheme explainer video, for instance, raised 200% more registrations in just two weeks by demystifying processes and eliminating fraud.
These videos increase engagement by substituting long documents with 90-second local language guides.
Being reusable and mobile-friendly, these videos engage diverse communities and are tested for understanding to drive actionable results.
Government events, ranging from inaugurations to press conferences and field demonstrations, are critical in highlighting transparency, recording milestones, and building public trust.
From a ribbon-cutting ceremony for a new bridge to the launch of a rural development mission, our videos are emotive tellers of compelling stories that leave audiences moved.
Our Event Coverage Videos Service for Government Projects is the perfect way to capture these moments of professionalism and clarity and develop them into effective communication tools.
Drone Capture – Offering sweeping bird’s eye views for large projects.
On-site Professional Audio Recording – Providing good sound quality for speeches and interactions.
Multi-camera Coverage – Recording energetic angles to provide full coverage.
Same-day Edit Packages – Supplying same-day releases for prompt outreach.
Highlight Reels – Offering shareable clips optimized for Social Media.
Cultural events conducted by local authorities.
Scientific or agricultural initiative on-field demonstrations.
Foundation-laying ceremonies for infrastructure.
Public engagement, e.g., town hall meeting or community forum.
Government employee award ceremonies.
These videos can be posted on official YouTube channels, government social media platforms, and can be included in the News PR articles.
By using the Event Coverage Videos Service for Government Projects, departments can save milestones, produce promotion content, and increase online presence.
For instance, we captured the opening of a flood relief control room, a briefing by the minister, a tech demo, and citizen engagement.
The rapid-release video was shared with more than 30 local media outlets and incorporated in parliamentary coverage, maximizing the reach.
These videos are also used as internal communication devices, allowing decision-makers at national or state levels to remain up-to-date on ground-level progress – be it a solar plant in Ladakh or a metro line in Bengaluru.
Our process follows government procedures, such as security team coordination, following media SOPs, and presentation in various formats (MP4, broadcast HD, or mobile formats).
These videos are time stamped and stored, facilitating audits, impact evaluations, and future case studies, and guaranteeing lasting value.
Short video content is a revolution for reaching younger generations and conveying fast, effective messages.
Our Reels Service for Government Projects helps produce mobile-first, visually captivating videos less than 60 seconds that increase visibility, stimulate involvement, and facilitate communication for public campaigns.
Instagram Reels, YouTube Shorts, and Facebook Stories can be utilized to promote awareness, behavior change, and calls-to-action, making them perfect for government projects usually missed in long reports.
Subtitles and Voice Overs in Multiple Languages – Guaranteeing accessibility across the regions.
Hashtags and Trending Audio – Maximizing discoverability on social media.
Hook Scripts – Designed to catch viewers’ attention in the first 3 seconds.
Vertical Video Optimization – Customized for effortless platform functioning.
Batch Delivery – Delivering content for regular campaign scheduling.
Skeletal benefits of schemes compressed into 15-second messages.
Citizen testimonials presented in short formats.
Field visit, rally, or inauguration highlights.
Safety reminders, hygiene reminders, or civic reminders.
Before-and-after videos capturing project transformations.
Reels are also ideal for thematic campaigns such as Swachhta Diwas, Independence Day, Digital India Day, and so on – providing flexibility and a people-to-people tone that is often lacking in conventional government messaging.
For example, on a women’s safety campaign, we created a 20-second reel showing the usage of a helpline app, which went viral in two states and reached more than 5,000 reshares by citizens’ groups.
With the Reels Service for Government Projects, the departments remain active in today’s fast-moving digital environment while maintaining brand and compliance standards.
We take care of the whole process – scripting, shooting, and posting with multilingual capabilities to target various groups of people.
Consistency with content calendars guarantees a constant flow of reels, making government projects stay top of mind in public feeds.
Influencer marketing has gone beyond the realm of consumer goods and has become an essential tool for public engagement even in government initiatives.
Our Influencer Marketing Service for Government Projects brings departments in touch with reputable, credible voices – like health workers, educators, farmers, physicians, or environmentalists who can engage local communities.
These influencers have very engaged niche followings and bring messages with credibility and local context, propagating trust and efficacy.
Verification of Audience – Authenticity and quality of engagement.
Content Coordination – Organization of formats such as reels, posts, testimonials, or live sessions.
Influencer Selection – Choosing voices supportive of the campaign objective and region.
Brand and Government Message Alignment – Writing content as per government tone and branding.
Performance Monitoring – Tracking reach, comments, shares, and follower increase.
Financial literacy campaigns, e.g., PMJJBY or digital banking initiatives.
Ecological projects, like green energy or plantation drives.
Health campaigns, e.g., vaccination campaigns or menstrual hygiene campaigns.
Social justice movements advocating caste equality, gender equality, or tribal rights.
Young people and employment programs, like skill training or job websites.
Our methods are ethical, non-political, and based on public service values, emphasizing credibility as opposed to glamour.
We spot and work with such voices to create the highest impact.
A good instance was an e-learning app launch in a southern state, where we tied up with 12 Instagram and YouTube-famous school teachers.
Nano influencers (less than 10,000 followers) in Tier-2/Tier-3 cities or rural areas tend to outshine celebrities because of their localized, genuine influence.
The Government Projects Influencer Marketing service guarantees campaigns that speak deeply and drive measurable results.
Advanced dashboards help monitor views, shares, sentiment, and make feedback easier to measure performance and adjust strategies.
Influencers also allow two-way communication, soliciting citizen feedback in the form of comments or DMs, building a rich feedback loop.
Our Search Engine Optimization for Government Projects makes sure that official sites, landing pages, PDFs, and blogs appear high up for the right searches.
For example, “process to get a caste certificate” or “PM Awas Yojana application procedure.”
When people look for information on government schemes, they use search engines such as Google.
High-ranking content makes things easier to find, discourages misinformation, and inspires trust by making authentic government materials the reference point.
On-page SEO – Meta tags, keywords, alt text, and URL structure optimization.
Local SEO – Google Maps listings and local landing page improvement.
Technical Optimization – Site speed, mobile user experience, and secure browsing improvement.
Content Strategy – Blog post, FAQ, help article, and press release creation.
Analytics Tracking – Insights through dashboards and search console metrics.
Reduced reliance on intermediaries by providing DIY information.
Enhanced transparency and citizen trust.
Increased visibility for new schemes.
Suppression of misinformation by prioritizing authentic content.
Higher traffic to official portals.
We also optimize notifications, tenders, and circulars – often uploaded as PDFs for better search engine indexing.
This service focuses on accessibility, using clear headings, concise paragraphs, and layperson-friendly language.
The Search Engine Optimization Service for Government Projects helps establish government departments as reliable digital authorities.
SEO provides long-term value, passively driving traffic without recurring ad spend.
For instance, we optimized a state rural development board’s employment card application portal to achieve page-one rankings for 20+ keywords and a 150% increase in organic traffic within three months.
We also prioritize voice search optimization for rural users using regional-language voice assistants, so queries such as “how to obtain ration card in Hindi” yield official content.
Our Social Media Service for Government Projects helps elevate official handles on platforms such as Facebook, Instagram, Twitter (X), YouTube, and LinkedIn into lively, diverse channels.
Social media is an imperative platform for government projects to gain visibility, traction, and live feedback.
We design platform-specific strategies to connect with heterogeneous audiences across age groups, geographies, and languages, maximizing the impact.
Creative Design and Copywriting – Creating posts, reels, stories, and carousels.
Live Coverage – Streaming real-time updates for events, Q&As, or consultations.
Content Calendars – Creating posts for events, announcements, and awareness days.
Regional Customization – Providing translations and culturally appropriate content.
Analytics Tracking – Offering real-time engagement metrics.
Project milestone and achievement celebrations.
Event participation, poll participation, or initiative promotion.
Educating citizens regarding new policies or schemes.
Doubt clarification and myth-busting.
We also manage time-sensitive updates during emergencies like floods, elections, or lockdowns, ensuring citizens stay informed and safe.
During a mega vaccination campaign, our strategy featuring daily infographics, doctor-led reels, beneficiary testimonials, and live health camp updates reached over 2 million users in 10 days with significant community engagement.
Through the synthesis of stories, facts, and images, we establish an emotional bond with the audience, enhancing faith and engagement.
Our team handles account verification, content approval workflows, and SOP-based governance to meet strict communication guidelines.
Social Media Service for Government Projects makes sure projects stay in the limelight, real, and influential.
Our campaigns have instigated communities to form through cleanliness drives, digital literacy missions, and green energy endeavors on the back of a sustained, value-centric social media footprint.
The site is the online foundation of any government initiative, and the first interface citizens interact with.
A poor quality, confusing, or bureaucrat-terms-filled website can destroy public confidence and discourage people from participating.
We take dense information and turn it into brief, easy-to-understand stories that let visitors understand the important facts on their first visit.
Our Website Content Service provides organized, citizen-focused content prioritizing clarity, ease of access, and trust.
Detailed Scheme/Project Sections – Defining goals, timeframes, and beneficiary details.
Success Stories and Impact Reports – Conveying real-world results to establish credibility.
Compelling Homepage Messaging – Crisp, effective headlines conveying purpose and value.
FAQs, Glossaries and Downloadable Forms – Increasing usability and accessibility.
Step-by-step Application Guides – Streamlining processes for users of all backgrounds.
We work hand-in-hand with government administrators to convert technical jargon and departmental language into content that appeals to the common man.
State-level policy microsites for focused campaigns.
Urban infrastructure dashboards for highlighting project milestones.
Health and sanitation department websites for public outreach.
Welfare scheme application portals for hassle-free access.
Smart city digital portals for civic participation.
We make our content readable, responsive, and intuitive on small screens.
For example, we overhauled a government grievance portal that was formerly full of legal terms.
Our leaner version had conspicuous complaint categories, graphical examples, and simplified steps, lowering the bounce rate by 38% and doubling successful submissions in a month.
One of the prime areas of concentration is mobile optimization since the majority of the visitors to government portals come through smartphones.
UNV Digital makes your website more than an electronic brochure – we make it an active, open service platform that saves time, builds trust, and works well for citizens.
This is how we do it.
Multilingual Content – Supporting Hindi, Marathi, Gujarati, Tamil, and other local languages.
Infographic-style Guides – Visual “How to Apply” instructions for better understanding.
Accessibility and SEO Improvements – Adding alt text, metadata, and simple menu structures to be in concert with SEO.
Our News PR Service for Government Projects includes writing, releasing, and promoting official communications in national and local media, following accuracy, coverage, and alignment with public service goals.
Traditional media continues to be a staple of public outreach, influencing attitudes and spreading government programs.
From press releases to event coverage, we oversee all of these with professionalism and respect for media procedures.
Media Coordination – Working with press bureaus, local media, and online newsrooms.
Crisis Communication Planning – Preparing in advance with rapid-response measures.
Press Release Writing and Editing – Producing English and local language releases in clear, brief terms.
Distribution Tracking – Examining pickup rates and providing comprehensive reports.
Visual Assets – Supplying photography and short videos to support media coverage.
While hosting a state infrastructure summit, our team coordinated press releases, media invitations, and follow-up coverage, achieving 15 major publication features and more than 60 regional news site placements within 48 hours.
This service accommodates a variety of programs, from digital platform launches and public project openings to budget releases.
Digital-only news sites for wider coverage.
Government news websites and PIB releases.
Daily print and e-paper editions of newspapers.
Sectoral magazines (e.g., education, city building, health).
Misinformation Prevention – Challenging false information with authentic updates.
Brand Consistency – Establishing equity for public schemes.
Wider Reach – Reaching urban and rural communities.
Increased Visibility – Pushing champion initiatives effectively.
Clear Messaging – Providing authenticity and harmony.
For a national campaign or a regional event, our News PR Service for Government Projects guarantees effective media amplification, promoting transparency and accountability.
Misinformation spreads fast, eroding confidence and participation.
A government department’s reputation can change overnight with a hyper-connected world and the influence of social media, news, or messaging apps.
Real-time clipping reports, sentiment monitoring, and media feedback give departments useful information regarding public and press reaction.
Our Online Reputation Management Service pre-empts and shapes public opinion to ensure that departments have credibility and public trust.
Keyword Alerts – Track scheme names, project acronyms, and official tags.
Positive Content Amplification – Amplification of UGC videos, testimonials, and community interaction.
24/7 Sentiment Monitoring – Monitoring public opinion across digital channels.
Engagement Strategies – Addressing criticism with facts, empathy, and transparency.
Misinformation Reporting – Detection and response to false content.
Instead of hiding negative criticism, we lead departments to respond positively to concerns professionally, converting difficulties into positives.
For instance, in a water pipeline construction project, road damage concerns locally were met with a public clarification post, progress pictures, and feedback invitation, changing the tone from protest to cooperation.
Facebook comments and community posts.
Google Reviews for government apps for public service or local offices.
Twitter (X) replies, threads, and mentions.
WhatsApp forwards through traceable community insights.
Instagram messages and reels.
Comprehensive analytics measure views, shares, sentiment, and feedback, allowing departments to optimize messaging.
Active campaigns, such as UGC Videos, testimonials, and influencer partnerships, reinforce positive messages.
Online Reputation Management Service for Government Projects helps maintain a clear, consistent, and calm government voice while respecting citizen feedback.
Our SMS Marketing Service for Government Projects provides direct, tried-and-tested, and timely communication to millions, with high open rates and instant recall.
SMS is still a strong vehicle for engaging citizens, especially those living in rural, semi-urban, or elderly populations with restricted internet connectivity.
Whether for reminders or advisories, SMS penetrates digital noise to reach people.
Segmented Audience Reach – Targeting based on region, language, or beneficiary category.
Integration with Online Tools – Including application links, QR code, or helpline numbers.
Bulk SMS Delivery – High open rates for bulk outreach.
Tracking Engagement – Delivery and response reports.
Multilingual Support – English, Hindi, Marathi, Tamil, and others.
Scheme deadline and update reminders.
Application status updates and OTP verification.
Election alerts and voter awareness.
Public meeting or event invitations.
Health alerts, including vaccination reminders.
SMS Marketing Service for Government Projects performs well in last-mile communication so that citizens never miss important deadlines or eligibility notifications.
As part of a voter awareness campaign, we sent more than 5 lakh SMS messages in three languages within four days, with an open rate of 92% and a 40% boost in landing page traffic.
SMS is still the most efficient, easiest method of sending targeted messages to the people at large.
For a women-focused entrepreneurship program, we created reels and onboarded 5 regional influencers to spread awareness. Registrations increased by 48% within 2 weeks.
We rewrote and redesigned the content for a citizen grievance portal, resulting in a 60% increase in resolved tickets and 30% reduction in bounce rates.
Using our SMS Marketing Service, we informed over 3 lakh citizens about a free vaccination drive. The turnout exceeded expectations by 72%.
With our Online Reputation Management Service, we helped a state-run education board address false narratives during exam season. Engagement rose, and sentiment scores improved by 39%.
After optimizing the job portal for search engines, monthly organic visits went up by 140%, and application submissions doubled in just 3 months.
Within the digital-first environment of India, public programs flourish when they are communicated in a transparent manner, understood by most, and fully trusted.
At UNV Digital, we are of the opinion that successful governance is facilitated by good communication.
Our all-encompassing digital offerings are designed to suit the specific requirements of government projects:
Whether creating a flagship scheme, fostering community outreach, or boosting departmental trust, UNV Digital achieves tangible outcomes.
Our team respects the delicacy, immediacy, and accountability of government communication, collaborating with ease.
A 5-star rated agency on Justdial and Google Business Profile, with consecutive Best Digital Marketing Agency awards, we take pride in dependability, ingenuity, and effectiveness.
Join hands with UNV Digital to engage citizens, establish trust, and power transformational results for your government initiatives.
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